Purpose
These resources are to help communities and organizations increase awareness and promote physical activity. Moving Matters is a communication campaign supporting Active People, Healthy Nation℠, a CDC-led initiative to help 27 million Americans be more physically active by 2027. The Moving Matters objective is to increase awareness of the benefits of physical activity, build self-efficacy to be more physically active, and prompt more physical activity among adults who are insufficiently active and inactive.
Social media
| Facebook/Instagram | X (Twitter) | Suggested imagery | |
|---|---|---|---|
| Brisk walking, swimming, and dancing are just a few ways to be physically active. Try different activities to find what’s right for you. Visit Moving Matters to learn more ways to get active. https://bit.ly/45dHw5p#MovingMatters #ActivePeople | Enjoying a brisk walk, going for a bike ride, or taking a dance break are a few ways to be physically active. Visit Moving Matters to learn more ways to get active. https://bit.ly/45dHw5p #MovingMatters #ActivePeople | 
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| What do improved sleep, reduced blood pressure, and reduced stress all have in common? They are a few of the immediate benefits that physical activity has to offer. Learn how to tap into these benefits and get active by visiting Moving Matters. https://bit.ly/45dHw5p #MovingMatters #ActivePeople | Being physically active has immediate benefits, including improved sleep, reduced blood pressure, and reduced feelings of stress. Visit Moving Matters to learn more about the benefits of physical activity. https://bit.ly/45dHw5p #MovingMatters #ActivePeople | 
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Download: 1080x1080 |
| Regular physical activity can help improve your overall quality of life, so you can be there for those most important to you. Find out how to get active by visiting Moving Matters. https://bit.ly/45dHw5p #MovingMatters #ActivePeople | Regular physical activity can help improve your overall quality of life. Find out how to get active by visiting Moving Matters. https://bit.ly/45dHw5p #MovingMatters #ActivePeople | 
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Download: 1080x1080 |
| There are many ways to add physical activity into your day, such as taking the stairs whenever you can, dancing when you’re tidying up the house, or skipping rope for a few minutes. Find easy and creative ways to get moving at https://bit.ly/45dHw5p. #MovingMatters #ActivePeople | There are many ways to add small bouts of physical activity into your day. Take the stairs. Dance when you’re tidying up the house. Skip rope for a few minutes. Find easy and creative ways to get moving at https://bit.ly/45dHw5p #MovingMatters #ActivePeople | 
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Download: 1080x1080 |
| Engaging in regular physical activity can lower your risk of some cancers, including breast and colon cancer. Visit Moving Matters to learn more about the long-term benefits of being physically active and ways to get started today. https://bit.ly/45dHw5p #MovingMatters #ActivePeople | Regular physical activity can lower your risk of some cancers, including breast and colon cancer. Learn about more benefits to being active and ways to get started moving today. https://bit.ly/45dHw5p #MovingMatters #ActivePeople | 
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Download: 1080x1080 |
Online banner ads
These ads are available for your website or other digital communication needs. See Spanish language online banner ads.
Audio/radio
You can use these 15-second audio ad scripts to promote physical activity. Recorded versions of select ads are available from the State and Community Health Media Center and can be customized for your use. See Spanish language versions of these radio ads.
Benefits #1
Regular physical activity helps reduce stress, manage your weight, and lower your risk of type 2 diabetes, heart disease, and some cancers. Learn how to fit physical activity into your day at CDC dot gov slash Moving Matters.
Benefits #2
Want to reduce stress? Prevent type 2 diabetes? Maybe manage your weight? Regular, brisk physical activity can help you do all three. Find tips on how to get started and build regular physical activity into your day at CDC dot gov slash Moving Matters.
Make it fun
Did you know that dance breaks are good for your heart? That swimming can help you sleep better? Even roller skating can help keep you healthy. Learn how to make physical activity fun for you and your family. Visit CDC dot gov slash Moving Matters.
Getting started
Do you want to be more physically active but don't have the time or energy? We can help. Find out how to get started and put some heart-pumping activity into your day at CDC dot gov slash Moving Matters.
Little things add up
Trying to find time to be physically active? Little things add up such as choosing to take the stairs or parking farther away from the store. Learn how small changes can help you build physical activity into your day at CDC dot gov slash Moving Matters.
How much is needed
Getting enough physical activity is easier than you think. You just need 150 minutes a week of moderate-intensity physical activity. This could be 22 minutes every day, 30 minutes five days a week, or any other combination that works for you. Learn more at CDC dot gov slash Moving Matters.
Moving Matters campaign one-pager
This downloadable PDF provides information on becoming a Moving Matters partner.
Support the Moving Matters campaign today
Help 27 million Americans become more physically active by 2027.
What is the Moving Matters Campaign?
Moving Matters is a campaign supporting CDC's Active People, Healthy Nation℠ initiative. The objective of the Moving Matters campaign is to increase awareness of the benefits of physical activity, build self-efficacy to be more physically active, and prompt more physical activity among adults who are insufficiently active and inactive.
As you probably know, increased physical activity can improve health and quality of life and reduce health care costs. Physical activity can help reduce the risk of at least 20 chronic diseases and provide effective treatment for many of these conditions. Other potential benefits include better school performance and improved military readiness
The campaign provides messaging and materials to encourage increased physical activity. We are using multiple media and dissemination channels to help Black and Hispanic women between the ages of 18 through 44 years old, including moms, become more physically active. This strategy includes everything from helping people understand the benefits of physical activity to showing how to fit it into their day while overcoming barriers.
Become a Moving Matters Partner!
Your participation will help us encourage audiences to integrate more activity into their lives and communities and expand the resources you're able to provide your networks. There are many ways you can support the campaign through your existing communication efforts—everything from sharing social media messages to using our web banners to including campaign messages in your newsletters.
We'll be here to support you along the way, providing easy-to-use messaging and materials. Contact us to learn more!
CDC Division of Nutrition, Physical Activity, and Obesity Strategic Communication Team dnpaocommteam@cdc.gov
Draft letter from partners to local organizations
Dear [Insert Local Chapter Name],
In support of the Active People, Healthy Nation℠ initiative, CDC's Division of Nutrition, Physical Activity, and Obesity is launching the Moving Matters campaign to increase awareness of the benefits of physical activity, build self-efficacy for people to be more physically active, and prompt more physical activity among adults who are insufficiently active or inactive.
[Insert Partner Organization] is joining other organizations in supporting the Moving Matters campaign, and we hope you will join us, as well. As a trusted source of information in the community, we are asking for your support to help us reach our audience—help us reach our audiences.
Here are some ways you can help us reach our goal:
- Share Moving Matters messages on your social media channels to encourage your networks and audiences to become more physically active.
- Include Moving Matters messaging or graphics in your next newsletter, blog, or on your website.
- Add Moving Matters banners to your website.
All this content and more can be found in the Moving Matters Partner Resources. Together, we can work toward our goal of helping 27 million Americans become more physically active by 2027.
If you have any questions, please feel free to reach out. We hope you will join us in supporting the Moving Matters campaign!
Sincerely,[Insert Name, Title, Partner Organization, Contact Info]
Draft copy for blogs, newsletters, and websites
Moving Matters for Your Health
Taking care of yourself is one of the most important things you can do for you and your family. One way to do that is to get regular physical activity. Increased physical activity can improve your sleep, reduce stress, and lower your risk of heart disease, stroke, some cancers, and type 2 diabetes.
We are joining other local and national organizations in supporting the Moving Matters campaign, part of the Active People, Healthy Nation℠ initiative, to help promote the benefits of physical activity, encourage people to find small ways to incorporate movement into their day, and remind people that physical activity can be fun.
Visit cdc.gov/MovingMatters to learn more about the campaign and explore ways to get moving!