At a glance
CDC’s Think. Test. Treat TB is a national multilingual communications campaign to raise awareness about inactive tuberculosis (TB), also called latent TB infection.
Tuberculosis hides in plain sight
Tuberculosis (TB) is one of the world’s leading infectious disease killers, and it is both contagious and deadly. Up to 13 million people are living with inactive TB, also called latent TB infection, in the United States. Without treatment, 5-10% of people with latent TB infection will develop active TB disease. Yet, the notion that TB is no longer a problem persists.
Audiences
The campaign aims to reach those most at risk for inactive TB, and their health care providers to encourage TB testing and accelerate elimination of this treatable disease.
Goals
The goal of Think. Test. Treat TB is to change attitudes around TB by raising awareness for TB as a serious and potentially fatal issue among those at risk.
Campaign terminology
The Think. Test. Treat TB campaign was developed through qualitative research methods with priority audiences. Learn how the campaign terms help audiences understand key messages.