About the Drink Less, Be Your Best Campaign

Key points

  • Excessive alcohol use can lead to short-term and long-term health problems.
  • The Drink Less, Be Your Best campaign encourages U.S. adults to drink less alcohol for a healthier and better quality of life.
  • Organizations, communities, and states can use and share campaign resources to empower people to drink less and improve their health.
Campaign logo with text that reads "Drink Less, Be Your Best".

Why it matters

Excessive alcohol use can increase the risk of short-term and long-term health problems. But adults can reduce those risks by drinking less or not drinking at all.

About the campaign

  • Drink Less, Be Your Best is a nationwide campaign to help the millions of U.S. adults who drink excessively and can limit their drinking without medical assistance.
  • Campaign messages are intended to help encourage adults to consider the benefits of drinking less alcohol or motivate them to drink less. By doing so, they can:
    • Live a longer, healthier life with strong relationships.
    • Make positive memories with family and friends.
    • Meet their personal and financial goals.
  • While the campaign is not for people who have alcohol use disorder, it provides resources to help them find specialized services or treatment.

How the campaign helps promote health

Drink Less, Be Your Best resources can help adults:

  • Find out what it means to drink excessively or to drink in moderation.
  • Learn about the benefits of drinking less alcohol.
  • Check their alcohol use (interactive tool also available in Spanish).
  • Get personalized feedback about potential risks from their alcohol use.
  • Identify what motivates them to drink less.
  • Discover tips to overcome challenges that make it hard for them to drink less.
  • Develop a personalized plan to drink less.

Resources

Informational web content about drinking less

Interactive web tool to check your drinking

The interactive web tool can help adults check their drinking, get personalized feedback about potential risks from their alcohol use, and develop a personalized plan to drink less.

The tool is available in English and Spanish:

Graphics and videos