Example Materials: Thimerosal

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Thimerosal Original page

Thimerosal Original Example [PDF – 1 MB]
Before
Index score 89 or lower

Thimerosal Updated page after using CC Index

Thimerosal Index-designed Example [1 MB]
After
Index score 90 or higher

Changes Made to the Original Material to Increase the Index Score

  • Developed a main message and presented it at top of page
  • Reduced jargon and added language familiar to primary audience (detailed explanation of ethylmercury removed)
  • Consolidated information and reorganized to present most important information first.
  • Inserted a stronger call to action
  • Added image related to main message
  • Reduced passive voice
  • Added a numbered list
  • Added statement on state of science
  • Added information on meaning of risk