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Effects of a National Campaign on Youth Beliefs and Perceptions About Electronic Cigarettes and Smoking
ORIGINAL RESEARCH — Volume 19 — March 7, 2022
PEER REVIEWED
Figure.
Predicted values of agreement with beliefs at various frequencies of exposure. For all ads, increased frequency of exposure led to increased percentage of beliefs.
| Name of Advertisement | Belief | Ad-specific frequency of exposure | Predicted agreement with beliefs (%) |
|---|---|---|---|
| Rehacked | The nicotine in vapes may hack your brain | Never | 66.0% |
| Rehacked | The nicotine in vapes may hack your brain | Rarely | 69.3% |
| Rehacked | The nicotine in vapes may hack your brain | Sometimes | 72.5% |
| Rehacked | The nicotine in vapes may hack your brain | Often | 75.5% |
| Rehacked | The nicotine in vapes may hack your brain | Very often | 78.3% |
| Rehacked | The nicotine in vapes can reprogram your brain | Never | 63.4% |
| Rehacked | The nicotine in vapes can reprogram your brain | Rarely | 66.4% |
| Rehacked | The nicotine in vapes can reprogram your brain | Sometimes | 69.3% |
| Rehacked | The nicotine in vapes can reprogram your brain | Often | 72.1% |
| Rehacked | The nicotine in vapes can reprogram your brain | Very often | 74.7% |
| Rehacked | The nicotine in vapes changes your brain | Never | 71.1% |
| Rehacked | The nicotine in vapes changes your brain | Rarely | 73.1% |
| Rehacked | The nicotine in vapes changes your brain | Sometimes | 75.0% |
| Rehacked | The nicotine in vapes changes your brain | Often | 76.8% |
| Rehacked | The nicotine in vapes changes your brain | Very often | 78.6% |
| Rehacked | If I smoke, nicotine will reprogram my brain | Never | 62.3% |
| Rehacked | If I smoke, nicotine will reprogram my brain | Rarely | 66.2% |
| Rehacked | If I smoke, nicotine will reprogram my brain | Sometimes | 69.8% |
| Rehacked | If I smoke, nicotine will reprogram my brain | Often | 73.2% |
| Rehacked | If I smoke, nicotine will reprogram my brain | Very often | 76.4% |
| Rehacked | The nicotine in cigarettes may hack your brain | Never | 74.3% |
| Rehacked | The nicotine in cigarettes may hack your brain | Rarely | 76.8% |
| Rehacked | The nicotine in cigarettes may hack your brain | Sometimes | 79.1% |
| Rehacked | The nicotine in cigarettes may hack your brain | Often | 81.2% |
| Rehacked | The nicotine in cigarettes may hack your brain | Very often | 83.2% |
| Epidemic | Vapes contain formaldehyde | Never | 47.8% |
| Epidemic | Vapes contain formaldehyde | Rarely | 50.3% |
| Epidemic | Vapes contain formaldehyde | Sometimes | 52.7% |
| Epidemic | Vapes contain formaldehyde | Often | 55.2% |
| Epidemic | Vapes contain formaldehyde | Very often | 57.6% |
| Epidemic | Vaping can cause irreversible lung damage | Never | 71.4% |
| Epidemic | Vaping can cause irreversible lung damage | Rarely | 74.4% |
| Epidemic | Vaping can cause irreversible lung damage | Sometimes | 77.1% |
| Epidemic | Vaping can cause irreversible lung damage | Often | 79.7% |
| Epidemic | Vaping can cause irreversible lung damage | Very often | 82.1% |
| Epidemic | Vaping is an epidemic | Never | 62.0% |
| Epidemic | Vaping is an epidemic | Rarely | 65.7% |
| Epidemic | Vaping is an epidemic | Sometimes | 69.2% |
| Epidemic | Vaping is an epidemic | Often | 72.4% |
| Epidemic | Vaping is an epidemic | Very often | 75.5% |
| Little Lungs | If I smoke, I will have small lungs | Never | 73.2% |
| Little Lungs | If I smoke, I will have small lungs | Rarely | 76.2% |
| Little Lungs | If I smoke, I will have small lungs | Sometimes | 78.9% |
| Little Lungs | If I smoke, I will have small lungs | Often | 81.4% |
| Little Lungs | If I smoke, I will have small lungs | Very often | 83.7% |
| Little Lungs | The lungs of teenage smokers may not grow to normal size | Never | 80.5% |
| Little Lungs | The lungs of teenage smokers may not grow to normal size | Rarely | 82.7% |
| Little Lungs | The lungs of teenage smokers may not grow to normal size | Sometimes | 84.7% |
| Little Lungs | The lungs of teenage smokers may not grow to normal size | Often | 86.5% |
| Little Lungs | The lungs of teenage smokers may not grow to normal size | Very often | 88.1% |
| Little Lungs | Smoking as a teen can permanently stunt your lungs | Never | 83.5% |
| Little Lungs | Smoking as a teen can permanently stunt your lungs | Rarely | 85.0% |
| Little Lungs | Smoking as a teen can permanently stunt your lungs | Sometimes | 86.4% |
| Little Lungs | Smoking as a teen can permanently stunt your lungs | Often | 87.7% |
| Little Lungs | Smoking as a teen can permanently stunt your lungs | Very often | 89.0% |
| Gift | If I smoke, I will have yellow, stained teeth | Never | 85.2% |
| Gift | If I smoke, I will have yellow, stained teeth | Rarely | 86.6% |
| Gift | If I smoke, I will have yellow, stained teeth | Sometimes | 87.8% |
| Gift | If I smoke, I will have yellow, stained teeth | Often | 88.9% |
| Gift | If I smoke, I will have yellow, stained teeth | Very often | 90.0% |
| Gift | If I smoke, I will develop gum disease | Never | 82.5% |
| Gift | If I smoke, I will develop gum disease | Rarely | 83.8% |
| Gift | If I smoke, I will develop gum disease | Sometimes | 85.0% |
| Gift | If I smoke, I will develop gum disease | Often | 86.2% |
| Gift | If I smoke, I will develop gum disease | Very often | 87.3% |
| Gift | If I smoke, I will lose my teeth | Never | 75.8% |
| Gift | If I smoke, I will lose my teeth | Rarely | 77.7% |
| Gift | If I smoke, I will lose my teeth | Sometimes | 79.6% |
| Gift | If I smoke, I will lose my teeth | Often | 81.3% |
| Gift | If I smoke, I will lose my teeth | Very often | 82.9% |
The opinions expressed by authors contributing to this journal do not necessarily reflect the opinions of the U.S. Department of Health and Human Services, the Public Health Service, the Centers for Disease Control and Prevention, or the authors’ affiliated institutions.