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Effect of a Statewide Media Campaign on Smoking Cessation Among Florida Adults
ORIGINAL RESEARCH — Volume 17 — February 3, 2020
PEER REVIEWED
Figure 1.
Quit attempt probability as a function of past year Tobacco Free Florida target rating points, Florida 2011–2018. Quit attempt probabilities were predicted by using estimates from a logistic regression model that controlled for age, sex, race/ethnicity, nicotine dependence, children younger than 18 years of age residing in the home, educational attainment, employment status, potential exposure to the Centers for Disease Control and Prevention’s Tips From Former Smokers campaign, time spent watching television, media market, and year. Error bars show 95% confidence intervals. The average number of target rating points (TRPs) was 4,190.
| Target Rating Points | Predicted quit attempt probability, % (95% Confidence Interval) |
|---|---|
| 0 | 55.3 (46.3-64.4) |
| 2,000 | 60.5 (55.8-65.2) |
| 4,000 | 65.4 (63.7-67.2) |
| 4,190 (Average) | 65.5 (63.7-67.2) |
| 6,000 | 70.1 (66.1-74.0) |
| 8,000 | 74.4 (67.5-81.2) |
Figure 2.
Estimated number of smokers with past year quit attempts attributable to the Tobacco Free Florida (TFF) campaign. These estimates were calculated by taking the annual overall difference between the actual quit attempt percentage for the sample and the predicted quit attempt percentage in a hypothetical scenario where no exposure to the campaign occurred (ie, target rating points = 0), and then applying that difference to the state population of adult smokers in Florida.
| Year | Number of Smokers With Past Year Quit Attempts Attributable to the TFF Campaign |
|---|---|
| 2011 | 443,044 |
| 2012 | 307,971 |
| 2013 | 358,624 |
| 2014 | 345,607 |
| 2015 | 266,833 |
| 2016 | 183,369 |
| 2017 | 319,240 |
| 2018 | 414,986 |
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