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The Dose–Response Relationship Between Tobacco Education Advertising and Calls to Quitlines in the United States, March–June, 2012
ORIGINAL RESEARCH — Volume 12 — November 5, 2015
PEER REVIEWED
Figure. Weekly total calls to 1–800-QUIT-NOW and total population-weighted Tips campaign television and radio GRPs, February 4–July 8, 2012. Abbreviations: DMA, designated market area; GRP, gross rating point.
| Week | Total 1-800-QUIT-NOW Calls | Weighted Total Gross Rating Points | 1-800-QUIT-NOW Gross Rating Points | www.smokefree.gov Gross Rating Points | Weighted Radio Gross Rating Points |
|---|---|---|---|---|---|
| Pre-campaign week | |||||
| −3 | 14,230 | 0.0 | 0.0 | 0.0 | 0.0 |
| −2 | 13,747 | 0.0 | 0.0 | 0.0 | 0.0 |
| −1 | 13,617 | 0.0 | 0.0 | 0.0 | 0.0 |
| 0 | 14,338 | 0.0 | 0.0 | 0.0 | 0.0 |
| Campaign week | |||||
| 1 | 33,141 | 127.3 | 53.2 | 74.1 | 1.9 |
| 2 | 34,279 | 108.4 | 45.3 | 63.2 | 1.9 |
| 3 | 27,639 | 113.7 | 27.5 | 86.2 | 1.9 |
| 4 | 27,752 | 111.1 | 26.6 | 84.5 | 1.6 |
| 5 | 28,345 | 92.9 | 23.1 | 69.8 | 1.6 |
| 6 | 31,698 | 96.0 | 25.1 | 70.9 | 1.6 |
| 7 | 30,237 | 92.9 | 24.0 | 68.9 | 1.6 |
| 8 | 28,606 | 95.5 | 24.1 | 71.4 | 1.8 |
| 9 | 29,882 | 117.8 | 27.5 | 90.3 | 1.9 |
| 10 | 33,136 | 118.3 | 27.7 | 90.6 | 1.9 |
| 11 | 34,763 | 120.6 | 28.1 | 92.5 | 2.0 |
| 12 | 24,178 | 117.8 | 26.1 | 91.7 | 2.1 |
| Post-campaign week | |||||
| 13 | 17,327 | 0.0 | 0.0 | 0.0 | 0.0 |
| 14 | 19,374 | 0.0 | 0.0 | 0.0 | 0.0 |
| 15 | 14,614 | 0.0 | 0.0 | 0.0 | 0.0 |
| 16 | 10,953 | 0.0 | 0.0 | 0.0 | 0.0 |
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