SaludABLEOmaha: Improving Readiness to Address Obesity Through Healthy Lifestyle in a Midwestern Latino Community, 2011–2013

The figure is a diagram depicting the implementation framework for SaludABLEOmaha. It consists of a clear funnel shape labeled around the edges as “strategies and tactics.” Within the funnel are 3 spheres, each labeled with 1 of the 3 major strategies used by SaludABLEOmaha: 1) social marketing and social media, 2) service learning in schools, and 3) community and business engagement. Two horizontal arrows, labeled as “cross-cutting approaches” point toward each side of the bottom of the funnel, which are labeled with the 2 cross-cutting approaches used by SaludABLEOmaha: 1) youth activism and 2) cross-sectoral collaboration. An arrow points downward from the bottom of the funnel and into a jar shape labeled “community readiness,” which is SaludABLEOmaha’s targeted outcome. Inside the jar, the dimensions of community readiness are listed: efforts, knowledge of efforts, knowledge of issue, climate, leadership, and resources.

Figure 1. SaludABLEOmaha implementation framework. The framework includes 2 cross-cutting approaches (youth activism and cross-sectoral collaboration) and 3 interconnected strategies (service learning in schools, social marketing and social media, and community and business engagement). These approaches were designed to increase community readiness, which includes dimensions of efforts, knowledge of efforts, knowledge of issue, climate, leadership, and resources.

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The figure is a diagram depicting the integrated theoretical framework for SaludABLEOmaha. It consists of 3 nested circles of small, medium, and large size. The smallest circle is labeled Social Cognitive Theory. Text indicates that the individual is the locus of change; the strategies that draw on this theory are 1) service learning in schools and 2) skill-building with youth activists. The medium-sized circle is labeled Social Network Theory. Text indicates that the locus of change is peers and family; the strategies that draw on this theory are 1) social marketing and media and 2) service learning in schools. The largest circle is labeled Social Movement Theory. Text indicates that the locus of change is community readiness and mobilization; the strategies that draw on this theory are 1) community and business engagement and 2) social marketing and media.

Figure 2. SaludABLEOmaha’s 3 theoretical frameworks. SaludABLEOmaha draws on each theory for specific strategies and loci of change.

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Figure 3. South Omaha Latino community’s stage of readiness to address childhood obesity and anchored community readiness rating scores by readiness dimension, at baseline in 2011 and 2.5 year follow-up in 2013.

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