At a glance
The CPEW has been established to assist the Advisory Committee to the Director (ACD) in developing recommendations to CDC on agency-wide activities related to how to communicate directly and more effectively with the public, with a focus on reaching local communities with messages.
About the Communications and Public Engagement Workgroup
The Communications and Public Engagement Workgroup convenes a balanced group of subject matter experts in communications, public health science and practice, community engagement, and behavioral science/behavior change campaigns to work with the ACD, CDC, in their development of advice and recommendations to CDC regarding effective communication with the public. Effective communication with the public includes, but is not limited to the following:
1) building relationships and mechanisms to communicate via trusted messengers, such as clinicians, faith and community leaders, and health department officials at the national, state and local levels;
2) improving risk communication practices;
3) delivering more action-oriented and focused communications to help people protect their health (e.g., effective messages and storytelling);
4) tailoring our messages and communications methods, as appropriate, to audiences, particularly for historically marginalized communities and
5) increasing transparency by stepping up the pace, content and reach of our communications (e.g., considering impact of different communications channels, such as social media, blogs, TV interviews, emerging platforms).
Communications and Public Engagement Workgroup Members
Name
Organization
Title
Rhonda Medows, MD
CPEW Co-Chair
Providence Population Health
President
Octavio N. Martinez, Jr., MD, MPH, MBA, FAPA
CPEW Co-Chair
Hogg Foundation for Mental Health
Steve Hicks School of Social Work
Dell Medical School, The University of Texas at Austin
Executive Director
Senior Associate Vice President
Clinical Professor
Professor of Psychiatry
CPEW Members
Heidi Arthur
Ad Council
Chief Campaign Development Officer
Kimberly J. Baca
KB Consulting, LLC
CEO
Monica Bharel, MD, MPH
Clinical Lead, Public Health Sector
Jane Chai, MPH
Conduent Healthy Communities Institute
Community Health Expert
Bayo Curry-Winchell, MD, MS
Beyond Clinical Walls, LLC
Saint Mary’s Medical Group
Founder
Medical Director
Rhea Farberman, APR
Trust for America’s Health
Director of Strategic Communications and Policy Research
David Fleming, MD
University of Washington, School of Public Health
Clinical Associate Professor
Stefanie Friedhoff
Brown University School of Public Health
Associate Professor/Co-Director of the Information Futures Lab
Amy Burnett Heldman, MPH
Council of State and Territorial Epidemiologists
Senior Communications Director
Kathleen Hall Jamieson, PhD
Annenberg School for Communication
University of Pennsylvania
Elizabeth Ware Packard Professor of Communication
Ashani Johnson-Turbes, PhD
NORC at University of Chicago
Center on Equity Research
Vice President and Director
Hilary Karasz, PhD
Public Health – Seattle and King County
Deputy Director of Communications
Preeti Malani, MD, MSJ, MS
University of Michigan Medical School
Professor of Clinical Medicine
Joshua M. Sharfstein, MD
Johns Hopkins Bloomberg School of Public Health
Professor of the Practice in Health Policy and Management
Matthew Seeger, PhD
College of Fine, Performing and Communication Arts
Wayne State University
Distinguished University Professor and Dean Emeritus
Brian Southwell, PhD
RTI International
Duke University
Lead Scientist for Public Understanding of Science
Adjunct Professor of Internal Medicine
Erin Sykes
Resolve to Save Lives
Vice President of Communications